Disney appears to have killed their golden goose.
At one time, when a Marvel movie came out records for revenue were going to be set because the film was incredible. Now, the movies are setting records for being absolutely terrible.
Disney’s highly anticipated superhero film, “The Marvels,” has encountered a significant setback in its box office performance during its second weekend of release. Starring Brie Larson and directed by Nia DaCosta, the film, which follows on from the success of “Captain Marvel,” experienced a steep decline in ticket sales and has now secured the record for the worst second-weekend drop in Marvel Studios’ history.
According to the Hollywood Reporter, “The Marvels” recorded a staggering 78 percent drop in box office performance in its second weekend. This decline surpassed the previous holder of the worst dropoff, “Ant-Man and the Wasp: Quantumania,” which experienced a 69 percent drop. Variety further confirmed that the film’s second-weekend earnings totaled $10.2 million, accumulating $65 million after two weeks. Overseas, the film generated an additional $19.5 million from 52 markets, resulting in a total international gross of $96.3 million and a global gross of $161.3 million, as reported by BoxOfficeMojo.
#TheMarvels is shaping up to be the first MCU movie to fall short of $100 million at the domestic box office. https://t.co/Fu8UdlJGzM pic.twitter.com/Pm4wi68Pmz
— Variety (@Variety) November 20, 2023
is the sequel to the 2019 film “Captain Marvel” and features an all-female leading cast. Brie Larson reprises her role as Carol Danvers, also known as Captain Marvel, who has reclaimed her identity from the Kree and must navigate the consequences of a destabilized universe. The film also stars other superheroes, forming the group known as the Marvels. Furthermore, “The Marvels” is directed by Nia DaCosta, an accomplished black female director.
“The Marvels” has faced challenges in its box office debut compared to other films in the Marvel Cinematic Universe (MCU). It is worth noting that only two other MCU films have opened to lower than $60 million: “The Incredible Hulk” in 2008 with $55.4 million and “Ant-Man” in 2015 with $57.2 million (domestically, not adjusted for inflation).
Disney’s “The Marvels” has encountered a significant decline in box office performance during its second weekend, marking the worst second-weekend drop in Marvel history.
