Folks, let’s talk about some buzz in the digital world that’s got influencers talking! The Harris campaign’s latest social media push is creating quite a stir, and not all of it is positive.
According to several Gen Z content creators who spoke with the Daily Caller, the vice president’s team seems to be “astroturfing” their online presence. What does that mean? Essentially, they believe the Harris campaign is artificially boosting her appeal on platforms like TikTok and Instagram with a flood of memes and slogans like “Kamala is brat” and “hot brat summer.”
This strategy, aimed at engaging younger voters, isn’t sitting well with many influencers. Steve McGrew, an online comedian, shared a message he received suggesting that creators encourage their fans to share and post pro-Harris content. The kicker? These posts come with payouts from a company called “LaunchViral.” McGrew wasn’t impressed, calling out the campaign on social media for trying to make him a “paid shill.”
Just in case we forgot what Kamala really thinks:
Kamala Harris – “They Are Stupid!”
As the newly minted Harris 2024 campaign farms for Gen Z votes, just remember what she had to say about people your age:
“What else do we know about this population, 18-24? Thay are stupid. That is why we put them in dormitories. And they have… pic.twitter.com/fzzVpADcED
— Conservative Brief (@ConservBrief) July 23, 2024
Chrissy Clark, a Gen Z conservative commentator, described the Harris campaign’s approach as “dystopian,” claiming it’s part of a broader trend where the Democratic National Committee uses an “influencer dark network” to push their candidates. Clark believes this push will only intensify as Election Day approaches, with the campaign attempting to rebrand Harris as “cool and approachable.”
🚨🔥 Claims have surfaced that social media support for Kamala Harris is not organic but paid for through astroturfing. Reports suggest her Presidential campaign is paying influencers to post in her favor.
A company named Launch Viral is allegedly offering influencers $150 cash… pic.twitter.com/8ueMCuVnng
— The Late Press (@TheLatePress) July 29, 2024
Another influencer, Savannah Fuhr, noted that Harris has a lot of work to do to win over young voters, who are looking for more than just promises about eliminating student debt. Fuhr emphasized that Harris needs to show real leadership to capture the Gen Z vote.
Interestingly, the mainstream media is picking up on this trend, too. CNN commentator Van Jones mentioned that Harris’s online image has transformed, with TikTok videos showing her laughing, dancing, and appearing more “cool and approachable.”
Want to make $150/day? Kamala campaign is paying influencers to pretend they like Kamala… LaunchViral is the platform advertising the hires… #Coup #KamalaCoup https://t.co/zslnYdaYc1
— anna karolina (@sherpagirl09) August 1, 2024
With over 41 million Gen Z voters eligible for the upcoming elections, according to Tufts’ CIRCLE, this demographic is crucial. Recent polls indicate that men under 30 tend to support President Trump, while women in that age group generally lean left.
Kamala Harris has stolen the identity of a moderate, middle of the road, cultural icon.
And identity theft can work when you have a place to flee for safe haven.
For Kamala, that place is the fairytale land of the liberal media, a place where she can leave her radical record… pic.twitter.com/QFN3XIlMq1
— Kayleigh McEnany (@kayleighmcenany) July 31, 2024
It’s clear that the Harris campaign is pulling out all the stops—whether it’s fake or not—to connect with young voters.