Emhoff Discusses Bro Culture During Interview

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Doug Emhoff, the Second Gentleman of the United States, was out in Cobb County, Georgia, this past Sunday, and let’s just say it wasn’t the smoothest showing. Emhoff aimed to drum up support for the Biden-Harris ticket, but his approach had a few folks scratching their heads—and not in a good way.

First, he kicked off with a bit of “bro talk” about his friendship with Tim Walz. According to him, they shared a “big bro hug,” which, alright, sure. But he wasn’t done with the awkwardness just yet. Emhoff moved on to praise his wife, Kamala Harris, calling her a “badass.” Now, that would be fine if it weren’t for the inconvenient little truth that Harris, in reality, rose to the top slot not through votes in a primary but by, well, being chosen. She wasn’t exactly embraced by the voters, but somehow here we are, with Emhoff trying to present her as some kind of gritty champion.

However, the true eyebrow-raiser came when Emhoff described Harris’s work ethic. “Kamala did what Kamala always does. She put her head down and went to work,” he proudly stated. Really? That comment quickly blew up online, with plenty of people wondering if he realized what he just implied.

Yet, Emhoff soldiered on, determined to connect with the male voters that Harris seems to be struggling with, particularly young men who’ve shifted toward supporting Donald Trump in recent polls. In a chat with MSNBC’s Symone Sanders, he offered an anecdote about an 18-year-old whose mother claimed he was leaning toward Trump—until he stopped watching “podcasts and UFC” and, somehow, miraculously had a change of heart after a Kamala Harris speech.

Now, this story is a hard sell, and not just to skeptics. Are we really supposed to believe this? Even Elon Musk didn’t buy it, and it’s safe to say many others share his sentiment. But the tale does show something: Emhoff and the Harris team are obviously concerned about Trump’s appeal in non-traditional media and his popularity in the podcasting and alternative media space. Unlike the PR machine we see around Harris, Trump connects in a way that’s blunt and unfiltered—and people can tell he’s not putting on an act.

And here’s the reality Emhoff seems to miss: Young voters, especially young men, aren’t swayed by a lecture on “bro culture” from someone who’s about as relatable to them as a Beltway insider. When they look back on the Trump years, what do they see? Low inflation, job growth, tax cuts, and stability—benefits that resonate with young Americans. Trump didn’t burden them with new wars or skyrocketing living costs and the policies delivered for everyday people. It’s a sharp contrast to the current administration’s record over the past few years.


Emhoff’s “cool dad” routine isn’t fooling anyone. It seems more likely to draw eye-rolls than convert any swing votes. His attempts to downplay Trump’s appeal among younger men only emphasize the very issues the Biden-Harris administration has struggled with, from economic stagnation to a lack of authenticity that leaves voters feeling disconnected. If they want to win young men over, perhaps they could start by listening to the voices they’re so quick to dismiss. Instead of cringe-worthy bro-talk, maybe they should think about showing some real substance. Because right now, the contrast is undeniable.