Bud Light Makes BIG Change. Too Little too late?

0
438

The recent controversy surrounding Bud Light‘s partnership with transgender influencer Dylan Mulvaney has sparked outrage among many conservative Americans. Critics have blasted Bud Light for not only partnering with Mulvaney but also for VP of Marketing Alissa Heinerscheid‘s comments about the beer brand needing to update itsout of touch andfratty image.

In response to the backlash, Heinerscheid has taken a leave of absence, and Budweiser global marketing VP Todd Allen has stepped in to take her place. While the company has released a statement from CEO Brendan Whitworth, it failed to include an apology and did not mention Mulvaney. AnheuserBusch also put out a proAmerica advertisement featuring one of Budweiser‘s Clydesdale horses galloping around the United States.

These moves have done little to appease conservatives, however, who are angered by Bud Light‘s decision to partner with Mulvaney in the first place. Country music stars Travis Tritt and John Rich have spoken out against Bud Light, and Kid Rock has posted a video showing him shooting cases of the beer. The White House, which invited Mulvaney to visit last year, has also condemned theviolence and vitriol against transgender Americans.

While the Bud Light controversy has become a political issue, many conservatives feel that it is one that can and should be addressed by the company itself. They believe that Bud Light should publicly apologize for its actions and cease its partnership with Mulvaney. It makes no sense to push out your current fans in the name of inclusivity.  

In the end, we want Bud Light to take responsibility for its actions and show respect for its customers. The company should realize that its decisions can have serious consequences and should take steps to ensure that its partnerships align with the values of the customers they already have. Until Bud Light takes these steps, many conservatives will continue to be outraged.