Anheuser–Busch, the parent company of the well–known beer brand Bud Light, has been accused of discrimination under the guise of diversity, equity and inclusion (DEI). America First Legal, a conservative advocacy group launched by former Trump administration senior adviser Stephen Miller, filed a civil rights complaint against the company on Monday.
The complaint comes after Bud Light‘s partnership with self–identified transgender social media influencer Dylan Mulvaney caused considerable backlash. Anheuser–Busch has implemented several DEI initiatives, such as a leadership accelerator program that only invites Black, Latinx, and Native American applicants and an “unlawful race–based scholarship and internship program“ with the United Negro College Fund.
“Iconic American brands, like Anheuser–Busch, have become shells of their founders’ visions due to weak–kneed corporate leadership who routinely cave to idealogues whose thirst for an ever–changing notion of ‘social justice’ is relentless,” said America First Legal Vice President and General Counsel Gene Hamilton in a statement. “All racial discrimination is wrong, and race–based employment programs or opportunities are antithetical to the American ideal. Equality under the law will never be achieved in the United States if its largest corporations are permitted to engage in blatant discrimination against certain groups of citizens.”
This isn‘t the first instance of Anheuser–Busch caving to pressure from the LGBTQ movement. Two years ago, activists held a demonstration in which they poured beverages distributed by Anheuser–Busch into the gutter to criticize the company‘s donations to lawmakers who sought to limit gender theory among young people. Anheuser–Busch has since conducted outreach to LGBTQ consumers through marketing campaigns and other internal diversity initiatives.
Unfortunately, the company‘s CEO, Brendan Whitworth, offered no apology to offended customers and failed to mention Mulvaney or transgenderism in his statement. This is a blatant disregard for the values of the majority of the American people.
The win with this Bud Light situation is when they publicly apologize for promoting transgenderism. If you can't see why that would be such a massive cultural victory, and why it's worth pushing this boycott until we achieve it, then you really aren't cut out for this movement
— Matt Walsh (@MattWalshBlog) April 17, 2023