It’s amazing how one post can really make a difference.
Since the Bud Light controversy, the beer company has taken a beating.
Anheuser-Busch’s market value has dropped $15.7 billion since April 1, 2023, and there are no signs the boycott is easing up.
Then Target released its Pride Collection, which also received a lot of controversy, especially after it was revealed who one of the designers was.
After seeing what happened to Bud Light, Target held an emergency meeting and made modifications to the display.
Their statement was clearly out of anger and passively aggressively blamed conservatives.
Conservatives online immediately began discussing a boycott of Target for at least the month of June.
Then the Daily Wire’s Matt Walsh went viral with one social media post.
“The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going,” he said.
The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.
— Matt Walsh (@MattWalshBlog) May 24, 2023
He added, “The Left wanted to turn Dylan Mulvaney into a mainstream mascot for gender ideology. Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead. The Mulvaney plan backfired on the Left. And this was the ground work that ultimately made the Bud Light boycott possible.”
“Some conservatives complained that we were talking about Mulvaney too much. They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing on the sidelines,” he wrote.
Some conservatives complained that we were talking about Mulvaney too much. They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing…
— Matt Walsh (@MattWalshBlog) May 24, 2023
If a company like Target is holding an emergency meeting it is more than likely other companies are changing some of their plans.
Nobody wants to be the next Bud Light.
