Kanye West is no stranger to controversy. Scandal and trouble have long been his modus operandi. But his latest trouble could very well see the hip hop superstar shunned from civil society altogether.
West, who is now referring to himself as “Ye”, made a number of antisemitic remarks over the course of recent weeks, causing his social media accounts to be suspended or removed, and forcing a number of his partners and sponsors to end their relationships.
The latest to drop Ye is a doozy.
Adidas on Tuesday ended its partnership with Ye, formerly known as Kanye West, after the musician made a series of offensive and antisemitic comments.
Hours later, Gap said it would immediately remove Ye’s Yeezy products from its stores. It shut down YeezyGap.com, which now redirects to the Gap website.
“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” said Gap, which announced in September that it would end its partnership with Ye. The clothing retailer said at the time it would sell through its remaining Yeezy inventory.
Gap’s statement echoed what Adidas said earlier. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said.
Kanye had bragged just days ago that this would never happen.
Kanye: "I can say anti-Semitic things and Adidas can't drop me, now what?"
Adidas: pic.twitter.com/N9f7u837aS
— The Recount (@therecount) October 25, 2022
The loss of the Adidas deal is said to have shifted West’s net worth, with Ye no longer being considered a billionaire.
