For Americans who wish to quit smoking, there is no time like the present…and we mean the immediate present.
That’s because modern science has outfitted us with a number of powerful cessation tools in the 21st century. We have lozenges, patches, and gum right there at the pharmacy, whenever we need it.
And, should we find ourselves in a pinch out and about, gas stations around the country have been selling e-cigarattes by the millions.
Now, however, the Biden administration is set to pull one of the most popular cessation tools of all time off the market…and in a hurry.
The Food and Drug Administration (FDA) is set to order the popular Juul e-cigarettes off the market in the United States, according to the Wall Street Journal.
Anonymous sources told the outlet the FDA will reject Juul’s application for authorization for its tobacco- and menthol-flavored products to remain on the United States market. The denial order, which could come as early as Wednesday, would follow a roughly two-year review process of data the vaping company presented in its quest to seek that authorization.
There is the possibility that Juul pods could be back on the market at some point, but after a major change.
However, despite the expected FDA decision on Juul, the way has been cleared for the company’s largest competitors — Reynolds American Inc. and NJOY Holdings Inc. — to stay on the market with tobacco-flavored e-cigarettes. “Industry observers had expected Juul to receive similar clearance,” the WSJ said.
The Biden administration is also expected to attempt to reduce the amount of nicotine allowed in traditional cigarettes, which could be a major boon for the tobacco industry as consumers will need to smoke more cigarettes to achieve the same effect.