The rift between the average American and the Hollywood elite is widening once again, and the latest data from the Emmy Awards is proof that this trend is far from over.
America herself has been in a bit of a conservative awakening of late, with more and more of us rejecting the liberalism that has permeated pop culture in recent decades. We find ourselves now gravitating toward real life, in documentaries, politics, and true crime, and eschewing the indoctrination that Hollywood has long dabbled in.
This week, as the Emmy Awards returned to television, this newfound indifference toward Tinsel Town was readily apparent.
Running a touch over three hours, the 74th Primetime Emmy Awards drew 5.92 million viewers and a 1.09/8 rating last night on NBC. Unsurprisingly, that is an all-time low for TV’s big night, which also streamed on Peacock.
Just how poor was it?
In context, that’s down 19% in sets of eyeballs from what the 73rd Emmys pulled in for CBS on a Sunday night last year. Also shown on Paramount+ and facing Sunday Night Football on NBC, the 2021 ceremony bucked the bookie’s prediction. The Cedric the Entertainer-fronted show saw the 2021 Emmys bop up from the then-all-time low of the 6.4 million who watched the semi-virtual 2020 shindig on ABC.
And that’s not all:
Of course, that year-to-year comparison only goes so far with the Emmys on a Monday.
In that context, the crowd tuning in for 2022 Emmy Awards fell a very harsh 41% from the 70th Primetime Emmy Awards. Among the 18-49 demo, the NBC-to-NBC decline was just over 54%.
Hollywood truly does appear to be shedding its grip on American culture, and it’s likely that we’re all going to be better off for it.