This is pretty pathetic.
In a move to win back consumers from both ends of the political spectrum, Anheuser-Busch is launching camouflage and motorcycle-themed beer can redesigns for Bud Light and Budweiser.
Bud Light, which recently came under fire for its partnership with self-identified transgender social media influencer Dylan Mulvaney, will feature a camouflage can as part of an initiative that offers educational scholarships to family members of fallen American military service members and first responders. It is believed to be the only package that is transitioning.
They are so desperate it’s not even funny.
Budweiser, another brand owned by Anheuser-Busch, shared two images of a limited edition beer can featuring patterns inspired by motorcycle manufacturer Harley-Davidson. The posts announced that the product will be available in stores nationwide.
Recent data from Bump Williams Consulting and NielsenIQ indicate that sales for Bud Light have been on the decline since the partnership with Mulvaney was announced. Budweiser and Michelob Ultra sales have also been affected, albeit to a lesser extent. Bump Williams, the chief executive of the consulting firm, said that the typical drinker is merely “waiting for a genuine and sincere apology.”
However, Anheuser-Busch’s attempt to appease those on both political spectrums has not been well-received. The partnership with Mulvaney angered many Americans, while those on the left have initiated additional boycotts after the firm backed away from him. Pink News, an outlet that adheres to the ideology, asserted that the new campaign was only meant to appease “fragile bigots.”
Meanwhile, Miller Lite, a brand owned by Molson Coors, has also come under fire for its expletive-filled advertisement that slammed the beverage industry’s past marketing campaigns which revolved around objectifying women, instead promising to donate fertilizer so that female brewers could grow hops. A spokesperson for Molson Coors defended the advertisement and insisted that nothing in the campaign should be seen as controversial.
Budweiser annihilated their customers to appease the left, and now they can’t even give the beer away.